“We’ll be operating all of the games in cash-flow positive manner,” Marino said. In 2009 the market for games played on social. The company was founded in the San Francisco Bay Area by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. Marino said that the company is able to hit 25 percent operating margins on its games. Playdom was an online social network game developer popular on Facebook, Google+ and MySpace and was the largest social game developer on MySpace and number 15 by MAU on Facebook. Moving forward, Playdom will focus on creating new game experiences for its players.” RockYou monetizes a lot of its network through premium ads from top brands.ĭisney said in its own statement, “This new relationship will allow RockYou, which maintains several top titles and runs one of the industry’s largest in-game video ad networks, to continue to serve the millions of people who enjoy playing these games each month.
#Playdom words of wonder tv#
RockYou operates games much like TV show syndicators do, making money from the entertainment long after it is past its prime, Marino said. Marino said that RockYou has acquired the teamĪll told, the acquisitions will add three million to four million users to RockYou’s existing network of 75 million users. These currently have about 1 million monthly players.Īnd lastly, RockYou has acquired 50 Cubes, which makes games for targeted at women such as Mall World. RockYou will begin operating those games on its network this week. RockYou has also licensed a number of social games from Digital Chocolate: Army Attack, a turn-based strategy game Crazy Penguin Wars, a comical multiplayer action game Millionaire City, a city-building business sim and Zombie Lane, a humorous role-playing game. The Disney games have about 2.5 million monthly users on Facebook. Disney has been cutting a lot of games and studios in an effort to make its game business profitable. Those are just the latest games that RockYou has grabbed, and RockYou will bring them over to its network in the coming months.
#Playdom words of wonder simulator#
Words of Wonder is a word-puzzle game on Facebook and iOS City Girl is a fashion and social simulator on Facebook and Gardens of Time is a hidden-object game on Facebook and iOS. We are picking up games that are past their apex and can still be operated profitably with users who play every day.” Gaming has been plagued by companies that are one-hit wonders. “Overall, we have found a great strategy that is an alternative to tradition. “We’re incredibly pleased with how quickly Disney has facilitated this process,” Marino said. Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.
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